• The Drum, Tuesday, December 9, 2014 7:06 AM

Netflix has tapped Wieden+Kennedy Amsterdam to handle its pan-European creative business as the streaming service looks to rapidly increase its base of international subscribers. The review kicked off in July this year with Wieden+Kennedy informed of the win at the end of November. The appointment comes ahead of a major European push from the US-based company. Europe accounts for about third (six million subscribers) of Netflix's market, with UK and Ireland representing the lion’s share with around three million users. 

Read the whole story at The Drum »