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Motorola Banks On Retargeting To Fuel Comeback

  • The Drum, Tuesday, December 9, 2014 7:03 AM

Motorola is to adopt “experimental” retargeting methods to move beyond the clumsiness usually associated with the technique and “reawaken consumers” to the former mobile phone leader. The smartphone maker is sharpening the placement of its online ads in the hope of boosting relevancy in an industry where it has struggled to keep pace. Successful ad retargeting has helped kickstart a comeback, according to Motorola, as evidenced by shipments rising 11.7 million in the third quarter compared to 2.5 million a year ago. 

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