Around the Net
Bermuda Turns To Social Media To Drive Tourism
- The New York Times, Tuesday, December 9, 2014 8:05 AM
Tourism to Bermuda has declined over the decades. It is now about half what it was in 1987. So the island is flying over social influencers with fans on sites like Instagram and Tastemade. The visitors will create content for their networks and for Bermuda’s ads. Travel & Leisure hired two Instagram users, Ali Jardine, who has 509,000 followers, and Josh Johnson, who has 654,000 followers, to take photographs of the island and write about their experiences.
