Around the Net
Cheerios Making Ancient Grains Mainstream
- NPR, Tuesday, December 9, 2014 8:05 AM
General Mills will introduce a new, hipster version of Cheerios, called Cheerios + Ancient Grains. The SKU contains small amounts of quinoa, Kamut wheat and spelt along with the traditional oats. Said Topher Ellis, industry observer and author, "They're keeping their ears attuned to what's hot and trendy." Since 1979, the brand has created variants, adding up to 15, including top-seller Honey Nut, Dulce De Leche, Chocolate, Multi Grain and Protein.
