• by Dianna Dilworth , December 9, 2014

ISPs like Gmail may be constantly changing the inbox experience, but marketers should not be worried, said email industry experts on a panel at the Email Insider Summit today.

"We worry more than we need to," said Danny Hsia, Senior Manager of Email Experience, LivingSocial. "We will adapt no matter what." 

Dela Quist, CEO of Alchemy Worx, claims that Gmail's changes are made to appease Google engineers. "Inbox was created by Google engineers for Google engineers," he said. "The average consumer only gets about 5 promotional emails a day and they don't need a tool to organize them."

He claims that while Google and Yahoo continue to add features and change the experience to "protect consumers from marketers", email marketers will still get through because consumers like email marketing. Marketers didn't lose out when Gmail Tabs came in, because consumers still went into that tab, said Quist. "Without email, one-to-one marketing is not a viable thing," said Quist.