• by Amy Corr  @MediaPostOTL, December 9, 2014

Child's Play Communications added iDeaUSA to its client roster. The Child's Play team will be responsible for media relations and blogger management for the launch of two products: THE Q, a tablet for kids and Q Whoo, a safe messaging app that protects kids while connecting families. The Q uses a Play, Learn, & Earn System that allows parents to incentivize their kids to play what they deem good apps, enabling them to earn Q coins that can be exchanged in THE Q's Prize Store for real rewards like toys, games and clothes. Q Whoo allows children, family and friends to safely send and receive texts, pictures, video and audio messaging on tablets and mobile devices. The platform includes safety features such as parental message review, content blocking and behavior profiling to make sure all incoming and outgoing content is safe, age-appropriate and secure. "Child's Play Communications is an expert at reaching the very market we need to focus on -- parents," said Stephen Perl, president of iDeaUSA. "We are looking forward to working with them to make THE Q and Q Whoo a huge success."