Commentary

Forrester Just Gave T3 A Really Big Christmas Present

Austin-based independent agency T3 is feeling quite cheerful this week. But the good cheer has nothing to do with the holidays. Nope. The agency was just named one of the top ten innovative ad agencies and was called a "strong performer" in The Forrester Wave: Innovation Agencies, Q4 2014 report from Forrester Research.

The report evaluated 10 agencies based on 27 criteria. T3 was the smallest agency on the list and the only independent. The report's author, Sarah Sikowitz wrote: “We like T3’s Think Tank approach to customer experience strategy. It builds on opportunities for paid and earned channel planning and applies actual industry expert insights to its strategic plans. T3 zeroes in on marketing strategy.”

Of the report, T3 Chief Innovation Officer Ben Gaddis said: “It’s an incredible honor for us to be recognized as a strong performer and I believe it reinforces our position in the industry as an agency that is always at the cutting edge of innovation. I’m extremely proud of our entire T3 team for their hard work and tireless efforts to push the limits to deliver only the best to our clients.”

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