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Beacons Seen Aiding Checkout Process

It’s not easy to describe what Melbourne-born startup Localz does without making it sound a bit sinister, but here goes. Say you have bought a microwave on Click & Collect and you head to the store to pick it up. On arrival – provided you have agreed to receive correspondence – a jolly message will ping on your smartphone: “Welcome! Would you like to pick up your microwave?” If you answer yes, another message will tell you when it will be ready. If there’s a wait, you may be offered a complimentary latte. Eventually, the process will become so streamlined that you can skip the checkout and the microwave will be brought directly to your car. Like having an invisible, all-seeing assistant.

Read the whole story at The Guardian »

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