REVOLVING DOOR: Sid Lee Adds Four Creatives To New York Office

Sid Lee added four creatives to its New York office. Verena Michelitsch joins as design director, Cecilia Azcarate as co-creative director, Andre Gidoin as senior creative and Dana Tiel as copywriter. Michelitsch was most recently senior designer for boutique design agency RoAndCo. She moved to New York in 2011 and began freelancing for Sagmeister & Walsh and Pentagram Design, handling a variety of branding, illustration and art direction projects over the years. Azcarate joins Sid Lee from M&C Saatchi where she served as Associate creative director. Born in Spain, she has also held art director positions with NYC-based agency Johannes Leonardo, and Happiness Brussels and Anouk & Company in Belgium. Most recently, Gidoin worked at Leo Burnett New York as senior art director. Prior to that, he was an interactive art director for Leo Burnett in Milan. Tiel joins the agency from Grey New York, where she worked as copywriter. Prior to that, she was a copywriter for SapientNitro.

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