• by Amy Corr  @MediaPostOTL, December 10, 2014

Memorial Sloan Kettering Cancer Center, the world's oldest and largest private cancer center, tapped CooperKatz & Company as its strategic communications partner, following a review. The company joins MSK's roster alongside creative agency Pereira & O'Dell, Media Storm as media agency, DigitasLBi as digital agency and Phase2 as Drupal technology partner. Joanne Davis of Joanne Davis Consulting, Inc. led the review. Memorial Sloan Kettering, named the number one hospital for cancer care by U.S. News & World Report, is looking to enhance its reputation and how people think about cancer. The appointment of CooperKatz is the next phase in MSK's evolution, following the launch of its first new creative campaign in almost two decades: "More Science. Less Fear," created by Pereira & O'Dell. "Since our founding, MSK has changed how the world understands cancer, and part of our mission is to share and amplify this knowledge," said Christine Hickey, Vice President of Strategic Communications and Public Affairs at MSK. "We look forward to partnering with CooperKatz in creating a dynamic and engaging communications platform that helps people see, discuss, and understand cancer in new ways." CooperKatz will also work with MSK to promote its new models for broadening the reach of its standards of care and clinical research program in partnership with other cancer care providers.