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Tesco To Link Up Services To Improve Customer Offering

Tesco chief executive Dave Lewis says he sees a big opportunity for the retailer to be “much more joined up” in how it engages with customers as he says the company has so far spent £500m in improving the customer proposition, an investment that has led to the supermarket issuing its fourth profit warning in a year. Lewis said the appointment of Tesco’s multichannel director Robin Terrell last week to a new role of Head of Customer would help the brand “link up” all its businesses – from Clubcard to Tesco Mobile to Tesco Bank.

Read the whole story at Marketing Week »

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