• Campaign, Wednesday, December 10, 2014 8:20 AM

The internet retailing and entertainment giant has approached agencies directly with the brief to create advertising for its Appstore, which sells Android applications, in the UK. At the same time, Amazon is understood to have issued a separate brief to find a creative agency to produce digital and social advertising for Audible. Amazon launched its Appstore in the UK 2012, one year after it was first released in the US. Earlier this year, Amazon appointed Lucky Generals and Joint to work on its pan-European advertising account.

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