Rentrak, which in October said it was granted a patent for measuring when TV sets are turned on or off, this morning announced another addition to its intellectual property war chest: a U.S. patent for “stickiness.”
“U.S. Patent No. 8,904,419, issued on Dec. 2, revolves around a process to prove which TV shows have the most engaged viewers based on a ‘Stickiness Index’,” Rentrak stated, adding that the index is based on process indicating that “The more time spent viewing, the more likely a viewer is to remember advertising.”Rentrak said the index is a key component of its TV Essentials ratings system, as well as its weekly audience measurement reports.
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