• by Dianna Dilworth , December 10, 2014

What kinds of emails do marketers like to get? Emails that make you feel guilty that you didn’t work out made the list shared by panelists at the Email Insider Summit today.

On the panel, Tom Monaghan, email product manager at Hubspot, revealed just how powerful emails from Strava are for him. These daily emails alert him to how much his friends are working out and he is not. While the emails don't push a specific message, the brand resonates in his mind as he is reminded of his daily workout failures.

For Abigail Scott, manager, multi-channel marketing at Sunovion Pharmaceuticals Inc., emails from Map My Run get her excited to see a roundup of how much she has actually worked out. She is always striving to run more and reach her personal best, so the emails help keep her engaged and competitive.

Abigail Fay Biralde, senior manager of digital marketing at the Apollo Education Group, says she appreciates emails from StubHub because they remind her about games for her favorite football team. As the 49ers progress through the season, Biralde loves to know how her favorite team is doing and these emails keep her informed without being too salesy.