Around the Net
Programmatic Will Become More Transparent In 2015
- Marketing Week, Thursday, December 11, 2014 7:12 AM
Programmatic advertising will become more transparent and data rich and branch out to more media channels over the next 12 months, according to sector experts. "Marketing Week" talked to brands, publishers, media agencies and ad tech providers at a Marketing Week and E-Consultancy programmatic event.
