Around the Net

Cyber Monday Was the Biggest Email Open Day of the Year

Consumers opened more marketing emails on Cyber Monday this year than any other day of the year so far, according to Return Path. The trend was not a surprise as last year, the digital shopping day was also the biggest day of the year for email opens. While last year the majority of Cyber Monday emails were opened on a desktop, mobile took the lead this year representing the majority of email opens. 

Read the whole story at Marketing Land »

Next story loading loading..