Mindshare Wins $40 Million Nordstrom Media AOR

Mindshare has been awarded media agency of record duties for high-end retailer Nordstrom, the companies confirmed Thursday. 

The company reported total 2013 advertising expenses (net of vendor allowances) of $167 million. Measured media spending last year, according to Kantar, was $40 million. 

The assignment includes media strategy, planning and buying for Nordstrom and Nordstrom Rack across integrated channels. Mindshare was chosen after a three-month review of media and marketing agencies. Omnicom Media Group was the incumbent.

The assignment is effective January 1, 2015 and will be led out of Mindshare Los Angeles. 

“We are genuinely excited to work with the Mindshare team,” said Nordstrom CMO Brian Dennehy. “They have a track record of successfully using data to enable smart business decisions which reflects our own efforts to improve how we communicate with our customers.” 

Added Colin Kinsella, CEO, Mindshare North America: "Nordstrom is an innovative, progressive marketer that understands the impact of real-time cultural relevance and the data that’s needed to drive performance.”   

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1 comment about "Mindshare Wins $40 Million Nordstrom Media AOR".
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  1. Matthew Munoz from Internet Brands, Inc., December 13, 2014 at 7:48 p.m.

    Yay, Los Angeles.

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