Yahoo Style has dipped its toe into
e-commerce with the launch of shoppable gift guides, the first of which features picks by Joe Zee. It’s the
latest glimpse into a broader strategy by the tech giant and its chief executive officer Marissa Mayer to gain relevance and grow revenue via original content and an offering Zee said gives the online
magazine an edge over traditional
print media. “Gift-giving can be tedious and can be hard and sometimes you don’t even know where to
start, so for me, editorially, this was a no-brainer,” Zee said.
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