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Apparel Retailer Targets Mobile Commerce

Executives with youth apparel retailer Pacific Sunwear of California say they will prioritize improving online and mobile sales in the year ahead. On a recent analyst call discussing the company’s third quarter earnings, CEO Gary Schoenfeld says the company will focus improving its web business—particularly its mobile sales—in the new year. Pacific Sunwear is No. 306 in theInternet Retailer Top 500 Guide. “I don't think we are executing online as well as we can,” Schoenfeld said, according to a transcript of the call from Seeking Alpha. “We do recognize our consumer lives more and more through these different channels. 

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