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Programmatic More Transparent If The Right Questions Are Asked

Marketing Week talked to brands, publishers, media agencies and ad tech providers at Marketing Week and E-Consultancy’s Get With Programmatic event - most insisted the problem was not a lack of transparency but a lack of awareness. Christian Armond, general manager for digital marketing at TUI, says brands must share the responsibility of improving transparency with agencies. “You get the transparency you deserve. If you are concerned you need to ask more questions. You need to push your agencies."

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