• by Wayne Friedman , December 12, 2014

Finding premium TV series online is still a problem.

A new study from Hub Entertainment Research reveals that 60% of consumers say there should be “a universal listing that lets them find shows across all TV sources,” while 9% disagreed.

Eighty-three percent of respondents say they use at least one online TV source to find shows, up from 77% in November 2013.

Similar problems are a concern with new shows: 48% say they are more likely to choose places that make searching of new shows easy; 9% disagree.

Of those who are better at online TV navigation, 81% say that because of new TV options, more viewing time is spent on TV shows they “really like.”

Helping out TV marketers are those viewers getting hooked to new shows online. Many will generally follow those shows vs. traditional TV: 61% of viewers — and 72% of younger millennial viewers — have watched a show on live TV after they discovered it online. Netflix and Hulu Plus viewers in particular have pushed this — with 68% and 73% respectively, following shows to traditional TV.

Hub’s annual tracking study come from 1250 U.S. TV viewers with broadband. The data was collected in November 2014.