• by Richard Whitman , Columnist, December 14, 2014

JWT is out with a new report entitled The Future 100, a deep dive into the trends and cultural shifts to watch in 2015. “The report examines the "what” and the “why” across several categories including Culture, Beauty, Brands, Food and Drink, Innovation, Lifestyle, Luxury, Retail, Sustainability and Technology.

In Culture, the report spotlights the rise of the Mipsters (Muslim + hipster) and the growing number of Teetotal Millennials. It also looks at Experiential Public Spaces -- the transformation of public spaces via creative immersive projects -- and Experiences Going Dark, the advent of unsettling experiences as a form of entertainment. 

Beauty trends include South Korean Beauty, a look at how the axis of influence is changing in the beauty world as the global appetite for South Korean products grows. In Brands, the report covers the rise of 1-for-1, or Third Way Commerce: While charity and profitability have been viewed as mutually exclusive, a “third way” of business models combines social good with sales and marketing, a popular approach with ethically minded Millennials.

The Food and Drink section includes Cold-Pressed Everything (consumers are increasingly fetishizing cold-pressed and unprocessed foods), Guilt-Free To-Go (healthy, ethical fast food will gain momentum as many brands appropriate junk style for the Millennial generation) and Haute Vegan, a new wave of hip restaurant concepts which departs from the hippie vibe associated with meat-free dining.

You can check out the report on Slidshare .