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Automakers Spending Big On Super Bowl

The NFL is heading toward the Super Bowl on Feb. 1, and it's going to be loaded with car ads, as always. Strong sales this year and a salubrious outlook for next year suggests automakers will spend big. Nissan is returning after years away from advertising in the game. Jeremy Tucker, Nissan North America’s new VP marketing, formerly at Disney, said Nissan’s return to major events such as the Super Bowl is part of Nissan’s “Big Moments” marketing strategy.

Read the whole story at Detroit Bureau »

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