The Chicago office of
Draft, Inc. has named
HELENE ROSENBLUM senior vice president, group account director. Rosenblum comes to Draft following a career at Leo Burnett Company, where she
was responsible for large-scale programs and businesses, with specific emphasis on direct and DRTV, customer relationship management, and integrated marketing efforts. At Draft, she will be working
with clients to put together complex multi-channel direct response programs across multiple integrated marketing components including direct mail, DRTV, print and digital, as well as CRM.
