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Nearly One In Four Research Gifts On Facebook

  • The Drum, Tuesday, December 16, 2014 6:30 AM

Nearly a quarter (23 per cent) of UK shoppers have researched Christmas gifts on Facebook, according to a recent study by Searchmetrics. This shows the social network creeping up on Google, which was cited by 50 per cent of the survey’s 1000 respondents as their preferred destination for searching products. Meanwhile, Amazon took the top spot, with 61 per cent of shoppers.

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