A pair of former Interpublic Group executives are launching a new company to create and implement permission-based, mobile phone marketing programs in local markets, worldwide. Called
Mynamics,
the firm is led by
MARK TIMBRELL, as CEO, based in London.
WES BRAY is CEO of U.S. operations, which are located in Essex, Conn. Both Timbrell and Bray are former chief executives of
Interpublic's Marketing Drive Worldwide.