Around the Net
In-Store Coupons by Sound Waves Tested
- Mobile Commerce Daily, Tuesday, December 16, 2014 11:29 AM
John Frieda Hair Care is testing a mobile application that simulates a personal hair consultation for in-store shoppers and delivers a coupon by interacting with sound waves at bricks-and-mortar store locations. The program was developed in partnership with John Frieda parent Kao USA and technology provider Lisnr, who would say only that it is being tested inside 50 mass merchant store locations.
