Around the Net
86% Found Open to Mobile Communications
- Mobile Marketer, Tuesday, December 16, 2014 11:29 AM
Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to
bottom lines, according to a new study by Millward Brown. The study, produced for Mblox, found that a 20 percentage point gap exists between how businesses and consumers rate customer care.
