• Mobile Commerce Press, Tuesday, December 16, 2014 11:29 AM

Major online retailers in India are beginning to aggressively promote their new mobile applications. Flipkart and Snapdeal, two of the largest online retailers in India, are beginning to focus their marketing efforts on the mobile space. A growing number of Indian consumers are gaining access to mobile devices and the Internet, which has lead to a surge in mobile commerce activity. Flipkart has opted to forgo participating in Google’s Great Online Shopping Festival in order to promote its new mobile shopping app. Snapdeal will be participating in the event, however, taking the opportunity to showcase its own shopping app. E-commerce companies throughout India are beginning to revise their customer acquisition strategies, making them more mobile-centric.

Read the whole story at Mobile Commerce Press »