Resource/Ammirati hired Cybelle Srour as managing director of strategy. In this new role, Srour oversees the agency's strategic services discipline including integrated brand strategy, analytics,
research, UX, social strategy and community management. Hailing from Toronto, Srour has worked for agencies like MacLaren McCann, DDB Canada, Proximity/BBDO, and most recently Energy BBDO in Chicago
where she served as senior vice president and group digital planning director. Srour has worked with brands like Johnson & Johnson, General Motors, Nestle, Novartis, Lavalife, Monster.com, Mars,
Dell, P&G, Bayer, SC Johnson and HP. "From the moment we met Cybelle, we knew she was the right person for this vital role," said Kelly Mooney, CEO of Resource/Ammirati. "She's an agile, strategic
thinker and collaborative leader who has partnered with some of the world's leading brands to create award-winning and category changing work." Srour is based in the agency's Columbus headquarters and
reports to Mooney. "Resource/Ammirati has demonstrated a pioneering spirit when it comes to building brands and creating experiences that drive value and growth," said Srour. "I'm looking forward to
working with such an entrepreneurial and talented team and to take the work and the agency to the next level."