Following a review, KBS Toronto was named agency of record for Unilever's Magnum Ice Cream and social media agency of record for Unilever Refreshments, which includes Magnum, Fruttare, Lipton, Red
Rose, Klondike and Popsicle. The agency is charged with achieving global recognition and appeal for the Magnum brand in Canada via a multi-year integrated activation platform. In addition, the agency
is tasked with differentiating each refreshment brand across social channels to reach audiences with posts that are contextually relevant for each sub-brand. First work debuts in spring, 2015. The
agency also works on other Unilever brands, serving as the activation AOR for Dove and managing events for Becel. Magnum ice cream spent $13.4 million on measured media in 2013 and $14.4 million in
the first half of 2014, according to Kantar Media.