Coca-Cola has signed up as official sponsor of the 2015 Rugby World Cup, a deal which will see the drinks giant become the soft drink, sports drink and water supplier at next year’s tournament. The deal, which marks almost two decades for Coca-Cola as a partner of the rugby event, will also see international rugby star Brian O’Driscoll team with the brand. Coca-Cola will hold a number of events and competitions in the run up to the tournament.