Barton F. Graf 9000 hired Amanda Clelland as creative director on various agency account, including GoDaddy and Scotts Miracle-Gro brands Tomcat and Nature's Care. Previously, Clelland was a creative director at Droga5, working on Puma, The New Museum, Coca Cola and Vestas WindMade. In addition, she also helped launch an independent project focused eradicating extreme poverty. The project, backed by the UN, is called zeropointseven.org.