Consumers will not gift retailers with a “festive bounce” as consumer confidence dropped two points to its lowest level for nine months in December, according to new
figures. The latest figures from GfK’s consumer confidence index show that propensity to make a big purchase dropped by one point in December to -1. This is despite the fact
that consumers feel more positive about their personal financial situation over the past 12 months, which saw a one-point increase.
Read the whole story at Marketing Week »
