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Consumers Prefer Email Over Other Marketing Channels: Message Systems

Twenty-five percent of shoppers revealed that email is their favorite marketing channel, according to a new report from Message Systems. Email led the pack against mobile which only 9 percent of shoppers preferred and social which only 5 percent prefer. In the new year, expect to see more hashtags in subject lines, as well as more real-tome personalization and responsive design. Expect to see less batch and blast campaigns and less static emails.

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