London-based WCRS decided to marry the Bitcoin trendlet with some Christmas spirit. The agency has created Bitmas Pudding, a mobile game that takes its origins from the traditional practice of placing silver coins inside a Christmas pudding. The game, just like the tradition, has players eating their way through the pudding to find the bitcoins.
The agency sent the game to clients, prospects and friends of the agency awarding winners with various prizes including a bitcoin worth $349. Players could also choose to donate their winnings to the homeless charity St. Mungo's Broadway.
Of the game, WCRS Head of Technology and Innovation Dino Burbidge said: "Most people have heard of Bitcoins but almost all are totally baffled by them too. The simple idea of transforming a Christmas tradition was a great opportunity for our in-house creative and digital innovation teams to have some fun and demystify Bitcoins a little. At least it'll spark an interesting conversation over Christmas dinner when the pudding come out!"