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Hotel Chain Crowdsources Mobile Loyalty

Easton’s Group of Hotels, a Canadian hospitality brand, is leveraging a crowdsourced-driven mobile loyalty program to drive more customer traffic to its properties and bolster its community of fans. The group is partnering with the rewards platform, which encourages guests to check-in to its mobile applications upon arrival at a hotel and share their travel experiences in exchange for digital currency. Members of MoPals can then exchange the rewards or currency for dining experiences, room accommodations and other hotel services.

Read the whole story at Mobile Commerce Daily »

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