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For YouTube, Challenges Rival Opportunities

The New York Times checks in on YouTube, it ongoing mission to reposition itself as a hub for higher-quality programming, and the women in charge of it all: YouTube CEO Susan Wojcicki. On the bright side, YouTube and its stars have never been more popular. Yet, the Google unit is still having trouble attracting TV-size ad dollars, its stars are demanding a bigger share of ad revenue, and rival networks are trying to steal them away. That, and, “The legions of young, tech-knowledgeable entrepreneurs who were raised on YouTube … think they can build something better,” NYT writes.

Read the whole story at The New York Times »

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