Scotts Miracle-Gro Company is conducting a media agency review, according to sources.
The company spent about $78 million on ads last year in the U.S., per Kantar.
The incumbents are WPP’s MEC, and Active International (national broadcast), which are expected to defend. MEC declined to comment and Active could not be reached.
The client’s last review was in early 2012, when MEC successfully defended the assignment. Active’s past relationship with the client could not be immediately ascertained.
The new review, which sources characterized as procurement-driven, comes amid a major management restructuring at the company. Last week, Scotts said it was entering what it termed the “final phase” of a management revamp that has already eliminated 25% of the firm’s leadership roles at the SVP level or higher.
The company confirmed that president and COO Barry Sanders will leave in January as part of “an ongoing effort focused on de-layering the company to improve operational efficiency and speed to market.” Mike Lukemire, who currently leads the North American consumer business, will become COO.
For its full 2014 fiscal year, Scotts took a $51 million charge against earnings, much of it related to the restructuring and severance costs. Company-wide net sales were up 2% to $2.84 billion.
Earlier this year, company CMO Jim Lyski, who oversaw the last review, also left the company.
A Scotts rep did not return a call seeking comment.