Commentary

Leo Burnett Eschews Holiday Silliness With Meaningful Toy Drive For Chicago Children

It's nonstop charity action this year with ad agency holiday cards. It's as if every agency in the land is finally hanging their head in shame for the decades of trite, meaningless holiday silliness they've foisted upon us for far too long. Nice to see things changing.

Leo Burnett Chicago is out with a program that makes donating gifts to children at Off The Street Club as easy as tweeting a photo. "Gift of Giving 2014" allows people to donate by snapping a Twitter or Instagram photo of the gift and tagging it with #GiftOfGiving2014.

That gift image will appear on digital display gift boxes under an actual Christmas tree at Off The Street Club in Chicago's West Garfield Park neighborhood and virtually at TheGiftOfGiving.co where one can search for it using one's screen name. Once found, people can download a prepaid postage label to ship that gift directly to Off The Street Club at no cost. Now isn't that much nicer that some silly video?

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