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Movie Chain Tries Mobile-Optimized Gift Cards

Regal Entertainment Group, the company behind movie theatre chain Regal Cinemas, is aiming to drive last-minute holiday sales online and on mobile devices by enticing consumers with a free $10 mobile-optimized Regal eGift card for every $50 in eGift cards purchased. The eGift cards may redeemed via Google Wallet at the concession stand, and can be accessed with the tap of a finger on a mobile screen. Regal Entertainment hopes that this incentive, which is available through Dec. 26, will fuel more shoppers to buy movie tickets online during the busy holiday week.

Read the whole story at Mobile Commerce Daily »

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