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Mobile Shopping Experience Frustrates Some

New research from several sources last week shows that while mobile sales are growing this holiday season, users are frustrated with the mobile shopping experience and that social commerce could be next year’s fastest rising star.  Ultimately, unsatisfactory mobile experiences are causing frustration among consumers. While they have certain expectations from retailers in regards to mobile capabilities, such as payments and a seamless user experience, a significant portion of retailers are dropping the ball this holiday season.

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