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Most Online Sales at Lululemon Come via Mobile App

With the slowdowns at the West Coast port, lululemon is experiencing delays of 7-10 days for replenishment of inventory. The retailer has implemented several strategies to mitigate the delivery issues in an attempt to maintain its positive trajectory into January. Currently, the disruption is estimated to impact the fourth quarter and year-end revenue by approximately $10 million, causing the retailer to set its focus on supporting the upcoming holiday. In addition, the retailer is investing in future growth and innovation. The guest experience that was non-core continues to be a key area of focus and lululemon is ever-improving its online guest experience. Mobile commerce is also turning to be approximately one-quarter of its total e-commerce activity. This past quarter, the retailer launched its first mobile shopping app, which was downloaded 274,000 times and represents approximately 80% of online sales.
 

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