Dr Pepper is teaming up with Walmart to enhance the mobile shopping experience for hosts of parties that will watch the first-ever United States college football playoffs.
program, dubbed "The College Football Play Book," aims to help Walmart shoppers get ready to entertain guests watching Alabama, Oregon, Florida State and Ohio State compete in the inaugural U.S.
college football playoffs that kick off on ESPN on New Year’s Day. The shopper marketing program is the largest Dr Pepper has ever run with Walmart.
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