The best ads of 2014 share one literary trait: They tell stories — beautifully. Sometimes these stories are visual picnics. Some stir in haunting music that you find yourself inexplicably humming while brushing your teeth. Some hit just the right cultural chord. And some are simply clever as heck. For the most part, these five are all of that. From bottom to top, here are Bruce Horovitz’ picks for the Top Five ads of 2014.