• Mobile Commerce News, Wednesday, December 31, 2014 9:15 AM

Mobile payments firm Zapp has released the results of one of its latest surveys, questioning how many British consumers would switch banks in order to take advantage of mobile commerce services. A growing number of people in the United Kingdom are beginning to show favor formobile commerce, using their smartphones and tablets to pay for goods and services throughout the country. Some banks have not yet shown significant support for the mobile space, which may be causing a shift in consumer attitude toward alternative forms of payment. The survey found that 44% of British consumers, an estimated 21 million people, are willing to switch to a new bank if their current bank does not provide support for mobile payments. A third of these people noted that they would switch banks within the next year, finding an institution that offers better mobile commerce support. The survey’s results have shed light on the growing enthusiasm that consumers have for mobile commerce, which has been growing steadily over the past 15 months.

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