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Twitter Letting Brands Hijack Users' "Following" Lists

Led by William Shatner, some Web watchers are taking Twitter to task for letting brand account sneak into the “Following” lists of some users. “You might find some brands or people showing up there, even if you don’t follow them,” Marketing Land reports. “If so, that seems due to either a new change or a newly noticed change in how Twitter is doing placement for promoted accounts.” Shatner first notice that MasterCard made it into his Following list, even though he never actually followed the financial services brand.

Read the whole story at Marketing Land »

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