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Some Retailers Struggle with Mobile Commerce

While many retailers are on board with mobile commerce and have found that they are able to achieve considerable successes by marketing and selling over that channel, that experience is not universal as many merchants have found themselves facing an increase in struggles. The co-founder and CEO of SOASTA, Tom Lounibos, has stated that his company’s data shows that many shoppers using mobile commerce are experiencing delays in their experience as websites have not yet managed to effectively adjust to the higher traffic volumes. SOASTA is a firm that tests the ability of e-commerce sites to be able to handle increases in traffic, such as what occurs during the holiday season.

Read the whole story at Mobile Commerce News »

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