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Nearly Three In Four Impressions On Open Exchanges Fraudulent

Cybercriminals are posing as British publishers, including the Financial Times and the BBC, to trick companies into buying digital advertising. Automated exchanges, used for trading Internet display in lightning-fast transactions, are awash with bogus inventory that is being sold for a fraction of the price that reputable publishers typically charge. An FT investigation has discovered that 72 percent of the advertising “impressions” being offered on open exchanges under the name in a single month were fraudulent. 

Read the whole story at The Times »

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