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Change 4 Life Working With Coca-Cola On Sugary Drinks Health Campaign

The Government’s Change4Life anti-obesity initiative returns today for its annual New Year push and again highlights the amount of sugar contained in fizzy drinks. But despite the tone of the campaign and claims that last year’s drive hit sales of full-sugar drinks, Change4Life has attracted the sector’s biggest player, Coca Cola, to take part in the activity for the first time. The 2015 Change4Life campaign features two M&C Saatchi-created TV spots. One highlights the amount of sugar contained in full-sugar drinks, the other in cereals and snacks.

Read the whole story at Marketing Week »

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